Nadine Mustafa Guests experienced TikTok at #ForYouParty merging physical and digital worlds
TikTok marked 2022 with a celebration of community, creativity and self-expression with #ForYouParty, which included an immersive event held at Sound Stage 2, Dubai Studio City and in-app activations. The event, which merged the digital and physical worlds into an unforgettable real-life TikTok experience was a celebration of the most inspiring creators with the TikTok Creator Awards and the platform’s most popular communities, including #BookTok and #FoodTok.
Guests at the in-person #ForYouParty event were taken on a journey through to experience some of the platform’s most popular communities and cultural movements through interactive realms. As guests entered the event, they were given the viral ASMR cracking clay ball with a color hidden inside that decided their route through the interactive displays and activations which made TikTok’s most loved communities come to life, including the ‘Bookster’s Nook’ with recommended reads from #BookTok, Open Mic Mini Stage for the performers and comedians, and Viral Eats for #FoodTok favorites.
As the home for entertainment, guests at the #ForYouParty were treated to musical performances by Talia Lahoud, Yassmina, Abdullah Mohammad Al Shamsi, Aly Louka, Llunr and Lamis Kan; and magic performance by AlMuhareb – providing just a taste of what users will discover on TikTok.
TikTok is a place where creators come to share their talents, creativity and interests with their community and help to create cultural movements and raise awareness around societal issues on the platform. TikTok celebrated some of the most inspiring creators with the TikTok Creator Awards where winners were announced across numerous categories including Creator of the Year and Breakthrough Creator of the Year. These creators were awarded for their ability to engage with their audiences and create cultural movements that started on TikTok before moving to the physical world, creating a real world impact.
Tarek Abdalla Regional General Manager at TikTok Middle East, Türkiye, Africa, Pakistan and South Asia, said , “We are filled with pride as we celebrate our community who have been a driving force behind some of the exciting trends of 2022. From sharing innovative ideas to turning their passions into successful careers, the members of our community have shown incredible resilience and creativity.”
“It has been truly inspiring to witness how TikTok has enabled everyone to come together and experience joy, connection, and a sense of belonging. We are honored to have been a part of this journey and look forward to seeing what the future holds for our community,” he added.
Tune in to #ForYouParty on TikTok to witness first-hand what took place at the event, discover creators from across the region and see how TikTok celebrated a truly memorable year with the community.
The end of year celebrations continue on TikTok where users are invited to show what made 2022 a year that’s truly #ForYou by wrapping up their favorite moments using some of the trending sounds from #YearOnTikTok. Here’s some inspiration from Adham Alsaiaari on to how to wrap up your #YearOnTikTok with an exciting mashup video.
