Nadine Mustafa The Holidays are a marked occasion to recalibrate, realign and refocus on the things most important to us. Jude Benhalim Jewelry’s Christmas campaign, ‘The Little Things’ highlights the details in the things that pass us by, but that make a world of difference to us, and their newest collection does the same.
The name of the capsule collection releasing during Christmas also named The Little Things is a special tribute to previous collections Electra, Cordelia and Etruria. The Little Things dances between the bold lines of Jude Benhalim Jewelry’s heritage of statement jewelry, crafting pieces that harness all the special elements of previous collections into sized down pieces. Capturing small and short-lived wisps of delight and concretizing them into elegant, wearable jewelry that stand the test of time. The Little Things, like a true Jude Benhalim collection, maintains its disruptive streak by blurring the lines between gold, silver and contradicting concepts. The collection is an ensemble largely made of fine silver, gold-plated silver and gold-plated brass. Jude immortalizes the fleeting moments that pass us by, the finer details that go ignored and brings them to light, ready to cherish.
Launching with a video campaign, the storyline begins with the reveal of an elaborate dollhouse opening its doors to the first piece of The Little Things collection: the Mini Lima Earrings. Each video has a unique miniature prop, playing with the idea of size distortion and shrinking – a theme that marks this new collection. The campaign is a delightful nod to the idea that we must cherish the little things, therefore shrinking all the symbols of meaning: the dollhouse symbolizing unity and home; the Ferris wheel symbolizing fun and playfulness; the columns, while an ode to the Greek influences of Electra, also symbolize structure and beauty.
Set in a monochromatic maroon backdrop, the miniature set emphasizes the focus on size as a major element for this campaign. Known for traditionally bold and statement pieces, Jude Benhalim Jewelry sets out to diversify and introduce smaller pieces whilst also maintaining their unique design elements.
With the gleaming sheen of silver and gold-plated silver, these pieces carry the elegance of Christmas glam and rely on timeless design hard to come by. The Nostra Luna Earrings are a long-awaited addition to the Sulla Luna family, with an ornamental hook and engraved resin stone in new hand-dyed colors (Forest Green, Maroon and Frost White). Joining the ensemble is the noteworthy Olympia Hoop, a winding and twisting layered hoop that shows the beauty beneath the dainty cracks. Another pair is the Mini Lima Earring – designed to match a set from the Cordelia collection with its cut-out scales that drape over one another in a fusion of gold and silver.
“This collection is so special to me. Each piece features a small detail from the Jude Benhalim trademark that I wanted to cast a light on. In such a speedy, ephemeral world it’s hard to take in all the little things that make things worth it. This is what this collection and campaign is about: revisiting those moments, those needles in the haystacks, the diamonds in the rough – to give them the attention they deserve.” – Jude Benhalim, Co-Founder, Head Designer and Creative Director.
