Nadine Mustafa Egypt’s leading tourism investment company and real estate developer, Abu Soma Touristic Development Company (ASDC) celebrated a collection of international festivities over the weekend between the 17th-18th of November. On top of the list of these events was hosting the Croatian act 2Cellos, who hit the resort as part of their long-awaited 2022 world tour, in collaboration with RMC Worldwide Partners and MBC Group.
The special concert by the splendid Croatian duo was hosted in Somabay’s world-class Golf Course in the heart of Somabay. The sublime event received 2,500 music lovers and attended by a special group of VIP guests and celebrities.
On this occasion, Ibrahim El Missiri, CEO of Abu Soma Development Company, said: “We pride ourselves on immersing our guests in amazing moments that free them from the stress of their worlds and lift their spirits up. This weekend came to build on our previous laudable endeavors to bring mega international events all the way to Egypt, which aligns with Egypt’s 2030 Vision to promote tourism revitalization, attract tourists from all over the world, and make the best use of the country’s resources. We are also delighted for our success in hosting the renowned duo 2Cellos’ concert, in collaboration with leading companies like RMC Worldwide Partners and MBC Group to offer epic experiences across the destination.”
Meanwhile, Ahmed Ebeid, Managing Director of RMC Worldwide Partners, expressed his delight for collaborating with reputable partners and sponsors to organize the 2Cellos’ concert in Egypt. “Hosting an event as massive as 2Cellos in Egypt, in cooperation with Somabay, gave both Egyptian and foreign fans of the duo the opportunity to enjoy their music during the final stop of their world tour for one last time before they split up. Such events definitely help endorse the government’s ambitious plan for the advancement of artistic tourism. We look forward to furthering our cooperation with Somabay, touted as the perfect place for guests to soak up some sunshine and holiday magic, while experiencing incredible events.”
Furthermore, Imad Salibi, Director of MBC Group Emerging Media and Events, said “We are more than happy for our participation in organizing the 2Cellos’ concert in one of Egypt’s top coastal destinations. Thanks to the beautiful scenery, Somabay offered all of us the chance to live in the moment, while enjoying a fun and festive musical performance.”
With the aim to allow guests to relish, rejuvenate and unwind, the weekend kicked off with a pink party organized by Stefano Douaihy on the 17th of November. Moreover, a dazzling performance was displayed by the well-known Spanish DJ Danielo from “Teatro Kapital – Madrid”, creating a worthwhile experience and a unique night filled with various music from House to Hip Hop to Latin music. And to close the 18th of November on an energetic note, the night ended with an after-party, featuring Kareem Yousry, at Sobar Rooftop.
Over the past couple of months, Somabay organized plenty of events, tailoring its meritorious services to provide its residents, visitors and vacationers from every walk of life with an elevated lifestyle. Its pristine waters, picturesque surroundings, unrivaled hospitality, and the roundup of diversified F&B outlets, fairly made it a new home for good.
