Nadine Mustafa Creative Industry Summit celebrates the closing of the 14th edition with the participation of more than 150 speakers and 1,400 visitors at Cairo Business Park.
Creative Industry Summit concluded its 14th edition, which ran for three days, from 27 to 29 September 2022, in Cairo Business Park (One of Misr Italia Properties projects), as the summit’s 14th edition main partner.
Discussing “creative economy”, the event witnessed the participation of global, regional, and Egyptian experts in their disciplines, including global speaker Mark Adams, Senior Vice President and Head of Innovation at Vice Media and other entrepreneurial figures and leaders from various creative industries fields. This year’s edition saw an enormous turnout of attendees that exceeded expectations and all previous editions with more than 1,400 participants, 150 speakers, and 18 exhibitors from various companies, creative and media agencies to deliver more than 30 panel discussions and 9 workshops.
Creative Industry Summit is the only creative industry platform in the Middle East and North Africa that celebrates the region’s achievements in creative economy; establishing itself as a dedicated platform for youth, where it enables, empowers and inspires them in various creative fields. The summit is an annual gathering hub where young minds can exchange experiences, views, opinions and open new opportunities for cooperation.
This year, the summit discussed several key topics in creative economy in more than 25 tracks, including Startups & Entrepreneurship, Innovation, E-Commerce, Media, Film, Food Innovation, Art, Tech & AI, Sustainability, Fashion, Advertising, and Content Creation, to name a few, in addition to dedicated discussions on environmental sustainability in conjunction with the United Nations Climate Change Conference next November.
The summit covered numerous creative topics such as the different aspects of Metaverse, a new era of hospitality: what has changed and what remains the same? How to build a resilient business model, escaping Climate Emergency through greener technologies, strategies to breakthrough leadership barriers, creating meaningful brand stories, and digital solutions for startups. Moreover, the summit hosted Chef Mohammad ElKhaldy in ” Bridging Cultures Using Culinary Experiences” and other important panel discussions and talks that hosted high profile decision-makers from major local and international companies.
Mai Salama, Founding Partner of Creative Industry Summit, said: “We are proud of the interest and participation we receive annually in Creative Industry Summit, which has followers from more than 17 countries. The summit aims to drive the conversation and the way forward in creative economy, expand cooperation between local, regional, and international giants, and bring industry leaders from around the world. Thanks to what the summit has achieved over the past 8 years, it is now a platform for creative celebration, inspiration, and education in Egypt and the Middle East, as It helps creative minds transform their ideas into lucrative businesses. “
Cairo Business Park is the leading administrative project of Misr Italia Properties located in New Cairo. For his part, Mohamed Hany El Assal, CEO and Managing Director of Misr Italia Properties, added that “The collaboration with Creative Industry Summit complements the company’s strategy of empowering young people by providing an environment that develops their skills and enables them to showcase their creative abilities, which helps realize our real estate development vision. We are pleased to host creators from across the region and give them a platform for open dialogue with local, regional, and international industry leaders during the 3-day event. “
Mohamed Khaled El Assal, CEO & Managing Director of Misr Italia Properties, stated that hosting Creative Industry Summit 2022 reflects the company’s vision for Cairo Business Park, Which aims to change traditional working patterns as an integrated and equipped facility to provide work-life balance, primarily since this year’s edition of Creative Industry Summit discusses creative economy through more than 25 tracks with an emphasis on sustainability and non-fungible tokens (NFTs), technology and creativity in all areas.
Salama highlighted that the summit is scheduled to host the first edition in Riyadh, Saudi Arabia, from October 30 until November 1, in partnership with the Riyadh Chamber of Commerce and “Balaconah”, Saudi Arabia’s exclusive creative platform. Over the course of 3 days, the regional summit will bring together renowned influencers and opinion leaders in the advertising and marketing industry from Saudi Arabia and Egypt. “This Saudi-Egyptian cooperation in the advertising sector is an important step to encourage cooperation in the fields of organizing creative ceremonial events represented by “Balaconah” platform and our “Creative Industry” platform by organizing conferences, speaking platforms, workshops, exhibitions, and innovative exhibitions as well as developing and exchanging ideas between creative experts from both countries and building capacity through joint events.”
The cooperation provides joint programs and the use of the “Innovation Chamber” initiative that links the Riyadh Chamber with university students and private sector, and the company, through which competitive contests are launched to bring to light students’ creativity in various fields and create an environment that enables them to think innovatively and link them to the practical reality of private sector needs from Riyadh Chamber participants.
Launched in 2014, Creative Industry Summit is the first and only platform in Egypt that specializes in creative industries; attracting hundreds of prominent specialists from all over the world on annual basis. For more than 8 years, the summit enriched the creative aspect of participants and provided experiences to young people to create eligible calibers with creative minds who are capable of advancing their industries and keeping pace with the developments and breakthroughs in creative industries.
