Nadine Mustafa Modest ready-to-wear brand, Sara Elemary launches their latest SS’22 collection titled Reflection of the Elements depicting a modern, modest woman’s journey of self-discovery and finding herself by the end of it. The new SS’22 collection speaks loudly with its polychromatic designs, bold details, and modern aesthetic.
Reflection of the Elements is inspired by a woman’s self-discovery journey as she walks through the desert yearning to find herself, dressed in the latest pieces in a place where there is nothing around her but sand and the custom made satin fabric, she is pulling behind her. The different colors of the vast, intricate fabric are stitched piece by piece like a puzzle, that became one, acting as a reflection of the heroine’s desire to find her one true identity. The heroine is exploring her surroundings and she slowly starts to discover her true identity as she moves to the water. She discovers herself as she becomes one with the water and embraces the elements of the earth surrounding her like the sky, sand, and sun. These elements are showcased in the designs by highlighting the various colors of the elements of the earth like blues and yellows, and other bold colors like fuchsia and orange to compliment it.
Reflection of the Elements gives the classic feminine style a contemporary twist, making the garments an empowering source for all types of women. Ranging from morning to evening outfits, the collection includes a wide range of options for different occasions. This collection utilizes a blend of contemporary designs and elaborate layering to show how wearable and versatile each piece is. With a ranging pop of color, Sara Elemary’s collection paints an elegant and bold ambience featuring several pieces like athleisure sets, casual suits, and co-ord sets. To appeal to higher-end and luxurious occasions, the collection also has major iconic outwear such as vibrant chiffon printed dresses and kimonos, metallic gold printed sets and a dazzling skirt adorned with accents of fuchsia.
The campaign direction perfectly depicts the journey that the heroine is taking as it highlights her bold features and emphasizes the empowering feeling of the garments, throughout her journey of self-discovery. Through experimental styling and the usage of bright colors, minimal makeup, and braided hair, it highlights her features which portrays the feeling of solitude that she found in the end. With a mix of masculine and feminine structures, the combined elements were bold and empowering, transforming the campaign into a visual tale about a modern modest woman’s journey of introspection.
