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Huda Beauty – Level Up Your Lipstick Game

by Nadine Mustafa
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Level up your lipstick game with Huda Beauty’s new and improved Liquid Matte Liquid Lipstick, now better than ever.

“I created these lipsticks because I could never find a liquid lipstick that suited my needs. This formula is so light and feels like you’re wearing nothing at all but gives you a transfer-proof finish that lasts all day, in shades to die for.”— Huda Kattan

The Inspiration

It’s no secret that the rise of liquid lipstick began with Huda Beauty six years ago when the brand created its third iconic product and quickly paved the way to become one of the world’s fastest-growing beauty brands! The OG formula was already enriching, super pigmented, lightweight, and an obsession of every beauty lover, but what if it could be even better? Prepare to get majorly excited for Huda Beauty’s latest launch!

The Formula

Now reformulated to be vegan friendly and even more comfortable with an extended shade range suitable for all skin tones, Huda Beauty proves that the perfect liquid matte lipstick does exist. The unrivaled, non-drying formula delivers a one-swipe application of vibrant color coverage with up to eight hours of staying power and is flake, streak, smudge, and transfer-proof. Available in 16 seriously stunning shades, it now also boasts the thinnest possible texture infused with the brand’s unique Lip L.O.V.E. Complex – which stands for lycopene, olive oil, vitamin A & E, essential fatty acids – that will keep lips supple throughout the day.

After two years in the labs reworking the texture, Huda and her team have made sure that the suede-like texture dries down with zero stickiness and literally feels like you’re wearing nothing at all, making it well worth the hype. The lush doe-foot applicator helps the super pigmented formula glide on easily and makes on-the-go application easier than ever… it’ll be your bag’s new bestie.

The Shades

From your everyday go-to glam to a statement full beat, there really is a shade for everyone (and any occasion!). For the OG liquid matte lovers, the eight cult-fave shades live on, now joined by eight new colors for an insanely beautiful range of rosy hues and timeless nudes, to a vibrant red and rich burgundy. Whether you’re a lover of pink, brown, orange, or classic beige, complete your makeup kit with the wide spectrum of must-have shades.

Never tested on animals, the mask-proof lipstick is also packaged in an FSC certified and recyclable outer pack. Wear these revolutionary lipsticks alone or with Huda Beauty’s Lip Contour 2.0 Lip Liner for a killer lip look. The lip liner shades are universal, so they complement multiple Liquid Matte Liquid Lipsticks!

Huda’s How To:

Use Liquid Matte Liquid Lipstick & Lip Contour 2.0 together:

1. For maximum impact, line lips using the Lip Contour 2.0 of your choice and fade towards the center.

2. Apply a thin layer of Liquid Matte Liquid Lipstick in a corresponding or lighter shade to fill in.

3. Allow approximately 30 seconds for color to set and intensify to a matte finish.

Huda’s Hacks:

  1. Prep your lips with a small amount of WISHFULYo Kiss Lip Scrub for soft and exfoliated lips.
  2. Experiment further with your look, mixing shades to create your own personal tone.
  3. For a lifted, fuller-looking pout, use Lip Contour 2.0 to slightly overline & draw straight across the cupid’s bow and center of the bottom lip, then connect to the corners following the natural lip shape.

Liquid Matte Liquid Lipstick is available on hudabeauty.com and Sephora Middle East online and in-store.

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