Nadine Mustafa As of December 2021, Jude Benhalim Jewelry has opened the doors to its second flagship boutique in the new, prominent business park and luxury commercial area, 5A By The Waterway in New Cairo.
Their second flagship store comes not long after the brand’s debut boutique in the heart of Zamalek in October 2018. 5A By The Waterway is Cairo’s newest luxury establishment with tenants like Egypt’s first standalone Yves Saint Laurent and Bvlgari branches, as well as a giant department store, Ego. Jude Benhalim’s new branch sets them apart from jewelry brands in the Middle East as it displays the luxury and unique, timeless quality that Jude is so well-known for in her jewelry.
To announce the opening, Jude Benhalim organized an exclusive reveal party on the 20th of December to unveil the store’s interior. The guest list was a cocktail of VIPs including esteemed actresses Basma and Tamima Hafez, and well-known singer Hesham Abbas.
The interior boasts a high-ceilinged mezzanine that can be spotted through the grandiose double-door shop-front. The sophisticated design brings together sleek shapes with raw, natural textures such as cement and stone. Sauntering between the vitrines transports you to a place of luxury and effortless harmony – the perfect home for Jude Benhalim jewelry. Thanks to the work of design duo Nour El Fakharani and Yasmina Abbas in bringing Jude’s vision to life, the store ties in all elements seamlessly.
As the jewelry pieces sit in their brand-new vitrines, displayed under mini spotlights amongst the gold, stone, wood, and cement interior, it is clear that Jude Benhalim is a label that effortlessly situates itself in the highest ranks of luxury, fashion-forwardness, and innovation in international fashion markets.
