Sarah Guirguis In light of the festivities of the season, Jude Benhalim is highlighting the value of community and the revival of cheerful traditions. The brand’s holiday campaign thus toasts to themes of comfort and nostalgia this year, while promoting family bonds and the joy of giving. Christmas motifs are even revealed with an interchangeable snowflake ornament that arrives with your gifts and can be added to Christmas decorations at home.
Portraying simple, joyous activities, the campaign lays out scenes of two friends exchanging gifts, getting dressed up, sipping cups of hot cocoa and singing along to carols. While highlighting Jude Benhalim’s exclusive limited-edition Christmas wrapping, the campaign also features several of Jude’s signature pieces, including the Caldera Earrings, the Interchangeable Bullet Chain and the best-selling Sulla Luna Earrings, along with a brand new collection.
Needless to say, our favorite part about this holiday campaign is the new Revived Classics collection. In this line, some of the brand’s best-selling pieces are recreated in timeless fashion, such as the Sand Dunes, Cogs and Wheels and Cracked Concrete earrings.
In line with the brand’s continual sustainable efforts, such as their use of recycled resin and metal, the concept of reviving former cherished pieces is definitely on-point. Not only does it make a difference in that regard, but it also commemorates the relationship with long-time customers of Jude Benhalim.
If you’re looking for special gift ideas this season, make sure to scroll through the ‘Holiday Dressing’ guide on their website, which includes the Revived Classics collection, along with a variety of pieces ‘For the One That Loves to Make A Statement’, ‘For the One That Loves to Stack’, and other jewelry styles.
With the plan to launch their latest flagship store mid-December, Jude is absolutely taking Christmas by storm this year. Every jewelry piece is designed in Egypt and made from 925 sterling silver to brass heavily dipped in 18K gold and custom-made resin stones.
All the pieces mentioned are available at Jude Benhalim stores in Egypt and online at Judebenhalim.com
