Sarah Guirguis This holiday season, Coach introduces its latest heartwarming campaign, titled ‘Give A Little Love’. Featuring Jennifer Lopez, Michael B. Jordan, Kiko Mizuhara, and more, this campaign happens to be our favorite portrayal of the spirit and heart of the beauty we get to experience this time of year.
Captured by photographer Pierre-Ange Carlotti, the theme of ‘Give A Little Love’ is warmth and connection, recognizing affection as the most meaningful gift of all. The cast includes the Coach family alongside their loved ones. Mizuhara is captured with her sister, Paloma Elsesser with her grandmother, Rickey Thompson with his cousin and his friend, Quincy with his sisters, Richie Shazam with her partner and Barbie Ferreira with her beloved cat.
Meanwhile, the stunning images taken of Jennifer Lopez and Michael B. Jordan were captured by the talented Renell Medrano. What’s more, Coach also launched a holiday episode of Coach TV with special vignettes, featuring a special appearance by the most popular ambassador of the brand Jennifer Lopez.
In line with creative director Stuart Vevers’ vision of reimagining heritage for the younger generation, the episode draws inspiration from cherished nostalgic holiday film, television, and pop culture references. Directed by Jason Bergh, the film includes the iconic scene from Lopez’s 2002 music video for ‘All I Have’, where she is carrying signature Coach monogram bags down a snowy street in New York. This scene is then reinterpreted by Coach, starring Lopez in the same setting twenty years later!
Another special vignette is ‘Coach, Actually’, directed by Carlotti and voiced over by Catherine O’Hara. Then, there is ‘Coach Alone’ and ‘Coach Matters’, highlighting the delight and amusement of the holiday season.
Lastly, we couldn’t help but notice that the ‘Give A Little Love’ campaign stars two popular pieces – the brand’s Studio bag in signature and Coach Quilties in metallic leather. What we love about them is the way they can add a festive touch to your everyday outfits, if you want a dash of holiday cheer without looking too over the top.
