Bridging between 22 Arab Countries, Socialista Partners with ‘Ana Arabia’ to empower Arabian Women.
Following a series of successful fashion events, Socialista partners with ‘Ana Arabia’ in a regional event held in the Kingdom of Saudi Arabia in the city of Riyadh between the 9th and 15th of December 2021, with the aim to create a platform for creative Arabian minds to transcend the borders and positively contribute to the fashion industry worldwide.
With a belief in ‘Empowered Women Empower women’, Socialista and ‘Ana Arabia’ host diverse designers from various Arab countries that meet the standards of the confident Arab woman, shedding light on the creative female fashion figures.
Over the course of a week, the event will gather 200 designers and artists showcasing ready-to-wear, jewelry, and accessories, in addition to home accessories, which makes the exhibition an incubator of art and high-end taste for all brands that speak elegance and sophistication.
The fashion industry has always been a means of social change, especially after the pandemic, the industry has witnessed major challenges resulting from the change in consumer demand which demonstrated how financial, environmental, and human elements are all linked. As a consequence, increased awareness and demand for sustainability were raised with more considerate approaches in employing women in the business. ‘Ana Arabia’ received support from the General Entertainment Authority (GEA) in Saudi Arabia for its alignment with the goals of Vision 2030.
The serial entrepreneur, founder & CEO of Socialista Events, Yasmine Sarwat, expressed her anticipation of the event for what it brings from unprecedented opportunities to the Arabian woman. “The economic integration of women will always be the primary goal behind elevating the fashion industry. In the Arab region, we have inspiring women models whose experiences are stories worth telling and that’s why we are here; to empower, elevate and integrate.” Sarwat added that ‘Ana Arabia’ promotes new cultural and social programs, which reward determination, cultural exchange and provide equal opportunities for everyone.
It is noteworthy that Socialista Events has held Jardin Privé II, the leading fashion show and exhibition in Egypt and the Mena region last month to elevate the shopping experience via a female-powered marketplace where they hosted inspiring female thought leaders and leading female fashion brands in Egypt and the Middle East.