Nadine Mustafa How many times have you fancied an easy, delicious, and quick recipe or craved an easy-to-make midnight snack? How many hours have most of us spent annoying scrolling to get to a recipe on personal food blogs? How many of us benefited from the restaurant reviews offered by foodies?
Food is visually stimulating, and something everyone can get creative with at home. Our social feeds are full of outdoor dining showcasing mouth-watering food, recipes, and exciting new ingredients. TikTok has marked itself as one of the biggest social media platforms in the world in just a couple of years. With more than 1 billion users worldwide, it has captured the interest of almost every industry out there with its popularity, presence, and influence. The platform is simply a home for foodies, whether you are a food blogger, chef, or restaurant owner you can show off your creations quickly and creatively.
Well, if you want to learn how to make homemade luncheon, the five-minute microwave-baked cake, the trendy feta pasta, or even sunny-side-up eggs, TikTok is the platform for you. Furthermore, if you want a great restaurant recommendation or quick food reviews, the application is awash with restaurant reviews and foodie blogs praising the latest hot restaurant or condemning it.
TikTok is a convenient tool for foodies to share old recipes, recreate them, or learn new ones. Ranging between short-segment videos, and most recently longer ones, setting the stage for even more storytelling, entertainment and giving the global community the space to film and edit videos up to three minutes. The platform is changing the way people are using videos, presenting its users with a variety of cooking challenges and mouth-watering ideas to try in the kitchen.
The application is becoming a pipeline of future talent, Nutritionists, like Coach.sama and Sarahskitchen are leading TikTok’s cooking and diet trend with health and fitness-focused recipes. Chefs doing what they do best, like muhammedhazem sharing his secret ingredients, Ramysoli with his eye-catchy food trays, Salmathechef and her old but gold recipes, lastly Alythecook and Cozy kitchen by Paky with their quick and easy recipes. Food reviewers like Amr El Hady, Adany’s Table, and Yasser Dabees are giving their followers the ultimate experience with honest reviews and recommendations for a big variety of restaurants. Other TikTok content creators with cooking talents and skills dived right into the cooking race showing their cooking hacks and tips. With detailed ingredient lists displayed to the side of the screen, hype music, and step-by-step tutorials, these videos appeal to both their younger and older audience.
Food videos are amongst the most popular on TikTok, #Recipe has taken over the platform with a whopping 25B, while #Healthyrecipes earned 3.8B views. TikTok food challenges and trends also tend to gain popularity quickly, like #BakedFetaPasta challenge, with more than 146.1M views, is as simple as it gets and it looks pretty delicious, likewise, #PastaChips challenge, as weird as it sounds, people are making crisps from pasta.
Many food personalities started on TikTok in their early careers and ended up as top-notch food ambassadors who turned their passion into a career. The platform stands as an outstanding creative space where everyone can quickly and easily express themselves and their passions through shared content. Putting the time in and ensuring quality videos can pay off, many people use the platform immensely to their advantage, with quick and snappy videos, you can attract users’ attention and increase engagement; gaining TikTok fame and subsequently making their names known in the industry creating many career and out-app opportunities.
