Sarah Guirguis Inspired by the marvelous power of color and the influence its presence brings about to our spirit and frame of mind, Jude Benhalim recently launched a bold new capsule collection, dubbed ‘Soulful Spectrum’. Created in collaboration with the Egyptian fashion blogger and entrepreneur Yasmine Zahran, this happens to be the first all-Resin collection brought to you by the beloved jewelry brand.
The artistic vision is to tour the endless emotions and sentimental memories that we experience at the hands of color psychology. We know that every color tends to resemble a different energy and feeling in the most unique ways imaginable. That’s how we make sense of the fact that various personalities are attracted to different colors.
Reflecting on the creative concept of this collection, Zahran talked about her favorite hue. “Pink is a color that brings me so much joy. It’s the color of passion and the color of youth. It reminds me of when I was obsessed with macaroons!”
Known for her big heart and her flawless fashion sense, Zahran was the perfect fit for this campaign, as she joined forces with Jude Benhalim to present this capsule collection of four statement earrings. Each design is offered in six brilliant shades – lime green, raspberry pink, electric blue, violet, melon green and pumpkin orange – all of which were picked out according to Zahran’s personal preferences.
As for the striking campaign, you can tell how a monochromatic theme was selected to fully represent and illustrate the chosen colors, definitely meant to immerse us into a full experience of the power of each specific color and invite people to discover their true color. As expected, Zahran was in charge of her own styling, as she complimented every piece with vibrant looks.
The shots were then captured by Dubai-based photographer Kalid, who also filmed a campaign video that communicates the beautiful essence of this collection. In the effort to involve fans in this campaign, Jude Benhalim created a fun virtual monochromatic filter on Instagram that actually allows you to try on all four styles in all the colors available!
Interestingly enough, this collection even ties in with the theme behind Jude’s latest collection, Cordelia. In the form of abstract portrayal, Soulful Spectrum also resembles the majestic colors we can find in the deep sea.
The collection is available at judebenhalim.com and Jude Benhalim stores.
