We’ve seen hints of it before… It was spotted on modern day fashion icons like Hailey Bieber, Hailee Steinfeld and Sophia Richie, but now it’s a full-on mega fashion trend for the summer. Yes, we’re talking about the ‘towel effect’, clothing made of terrycloth! With that said, Mango recently launched a new collection in honor of this movement, offered in all the staple summery hues you can think of.
The plush fabric instantly reminds us of laid-back pool hangouts and sunny beach days. And we love it for two reasons. Not only does it give off such a cozy, relaxed vibe on its own, it is ideal for this vacation season, allowing us to soak up the sun in style.
The latest collection is full of your favorite pastel shades, including muted blue, purple, pink, light green, reddish brown, and our personal favorite – white and blue stripes. From cool jumpsuits and playful dresses to co-ords and fun beach towels, the collection is everything you’d hope to see.
Actually, we may have failed to mention the star of the show yet. It’s the terry cloth bucket hats! You can never go wrong with one of those this season. They effortlessly add personality to your look and you can pair them with any outfit you’re wearing. You can throw in a unique tote bag from the collection and you’re good to go!
While terry cloth may, in fact, have a heavier weight than most summer go-tos, such as linen and cotton, the ‘towel effect’ texture is practical, as it is designed in a way that dries your body quickly after a swim or a dip in the pool, and it will even help you beat the summer heat by keeping you cool.
Not only is this new trend ideal for weekend getaways, it has become common to flaunt at any social occasion, whether you’re heading to the beach, a brunch date, a sunset hangout with friends or a family picnic. It is sure to uplift your mood while keeping you comfortable at the same time. What more can we ask for?
