Flair Magazine Now Departing for Golden Hour: Le Méridien Cairo Airport Entices Travellers to Take Flight Into a Summer State of Mind
Global Programme “Au Soleil by Le Méridien” Encourages Guests to Channel the Spirit of a Chic European Summer All Year Round
Le Meridien Cairo Airport is helping sun-seekers savour the simple joys of the season this summer with its own take on Le Méridien Hotels & Resorts’ global brand programme, Au Soleil by Le Méridien.
Following a year of missed moments, milestones and the summer that never was, Le Méridien is welcoming travelers and locals alike to take back the season and chase endless summers with outdoor activations, food & beverage programming and limited-edition packages at Le Méridien hotels around the world. Personifying the laid-back elegance of European summers and the allure of the Côte d’Azur, this season’s global series of events revolve around ‘Golden Hour,’ the magical hour at the end of the day under the sun – a sacred moment in time to slow down and indulge in simple pleasures through all the senses.
Le Meridien Cairo Airport Hotel will feature a How to Summer Guide, dedicated Petit Plates menu offering Mediterranean inspired mini baguettes perfectly paired rosé spritzers and aperitifs, part of the brand’s signature Sparkling Programme. In addition, Le Méridien is bringing modern twist to classic games traditionally enjoyed outdoors during warm weather days such as the iconic backgammon, as well as, poolside chess and other timeless summer pastimes both to-go and as an oversized option, inviting guests to linger a little longer, with an exclusive warm weather soundtrack, curated by French Bossa Nova collective Nouvelle Vague.
Launching in June and continuing throughout the year, participating Le Méridien hotels will put their own spin on this moment in time through programming that takes guests from the last rays of afternoon sunshine all the way through to dinner time. Sun-seekers are encouraged to ease themselves into Golden Hour by indulging in the brand’s Le Scoop by Le Méridien programme, which offers a decadent afternoon treat of refreshing gelato and sorbet, designed to be enjoyed while taking part in the European summer tradition of a “passeggiata” to unlock the destination’s locale. “Passeggiata” is an Italian term referring to a traditional evening stroll in the town’s piazza. At select properties, guests will be able to book an “Au Soleil” room package, which includes breakfast and a complimentary Le Scoop by Le Méridien gelato or sorbet.
Passeggiata complete, next up are Petit Plates of light and local seasonal bites paired with rosé spritzers and aperitifs, with guests encouraged to enjoy this warm weather drink as the French do, “Piscine” (on ice). As the last rays of the day start to fade, vintage games and the classic seaside pastime of backgammon will be accompanied by a soundtrack of sun-soaked beats, encouraging guests to revel in French nostalgia and linger a little longer.
For those who prefer to take summer on-the-go with them to discover the city or sunbathe at the beach, pas de problème – there is the Au-Soleil-To-Go kit, inspired by an idyllic summer day on the Côte d’Azur, available at participating properties.
“Au Soleil is more than an activity, it’s a state of mind,” said [Hisham Gadayel- Le Meridien Cairo Airport – resident Manager]. “After a year like no other, this year’s Au Soleil Golden Hour programming at [Le Meridien Cairo Airport] allows people who are ready to come back together at the perfect time of day, whether across the street or around the world, to reconnect over a glass of rosé, a scoop of gelato or a classic summer game. To celebrate the essence and lifestyle of our signature summer soirée programme, modish activations and chic touchpoints will inspire guests to savour the moment and linger longer.”
For more information about Au Soleil by Le Méridien, please visit www.lemeridien.com/ausoleil and follow along on social media with #LMAuSoleil. To get into the spirit of endless summer, follow the Le Méridien Au Soleil playlist on Spotify.
