Sarah Guirguis The Bangtan boys are finally back with a new collaboration with FILA. If you watch ‘Run BTS!’, you know about the long standing relationship between the K-Pop sensation and the iconic sportswear brand. This time, the latest collection, ‘Project 7: Back to Nature’, centers on nature, and the fashion concept of simultaneously being practical, comfortable and eco-friendly.
Drawing inspiration from various aspects of nature, the collection merges contemporary street style with unique design, featuring pieces that range from t-shirts with artsy graphics to stylish hats and shoes. What we love about this line is that it is so versatile and you can mix and match everything according to your personal style. The color pallete, as you would probably guess, is full of earthy tones, along with green, violet and some neutral shades.
Made with eco-friendly material, ‘The Project 7: Back to Nature’ presents nature-inspired graphics, designed to be paired with trendy accessories, such as unique hats, bags and footwear. As the name of the collaboration suggests, the idea behind the creative process is to highlight our thoughts about the environment, which is also promoted in the video where BTS members are captured in a natural setting surrounded by trees, and dressed in statement pieces from the collection. Not only is this collection very fashionable, it is also made with recycled materials – something we can all appreciate.
If we had to pick, our favorite pieces would be the Project 7 Mono Circle RS T-Shirt, Project 7 Pocket RS T-Shirt in black, and the Project 7 Pure Ball Cap in white.
It is no secret that FILA has been an iconic, go-to sportswear brand for over a half a century now. What you may not necessarily know is that it was birthed, in terms of textile, in 1911 in Biella, Italy. In 1973, the brand achieved a historic boom, as it began introducing a fun pop of color to the tennis court. Nowadays, a signature FILA piece is recognized by a bold and effortless design. And of course, ever since BTS was appointed as global brand ambassadors in 2019, the brand has been receiving unbeatable marketing coverage around the world.
At the time, this is what FILA shared in a news statement – “BTS’s passion, positivity and their genuine communication with fans are qualities that align with FILA. Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands.”
