Dr. Khaled Al Anany, Egypt’s Minister of Tourism and Antiquities, reported today the selection of PR veteran Lamia Kamel as Assistant Minister of Tourism & Antiquities for Marketing & Promotion.
Its responsibilities include coordinating the Ministry’s and its related parties’ marketing operations, such as publicity promotions and press programs, as well as monitoring the Media Affairs and Protocol Division and the strategic communications register.
The announcement at the Ministry of Tourism & Antiquities marked the start of the much impressive, internationally Pharaohs’ Golden Parade, and it is anticipated how much of an experience in the field of public relations will play a crucial role in exploring prospects around the region, as the nation’s economic growth recovers from the pandemic’s debilitating grip.
It is worth mentioning that Lamia Kamel earned a bachelor’s degree in business administration majoring in marketing from AUC with excellence as well as the finest honors, and also a master’s degree in business administration with distinction and recognition, and has ample experience designing innovative promotional strategies. In addition, risk assessment in London. Kamel is the chairman and Director of CC Plus, an Egypt-based public relations firm, along with Narrative Summit, which began as a management and empowerment platform and has since ventured through into a range of diverse projects, with the philosophy of regional integration and brand image.
Kamel carries years of expertise to a field that is never merely detrimental to the performance and prosperity of the Financial sector, but also to establishing a multicultural Egypt on the global stage, with an expansive background that is seeing her make her way into positions of power in the diverse stages and sectors.
Nadine Mustafa