Capturing the spirit of the season, Harvey Nichols’ Ramadan 2021 campaign was set in the serenity of the desert this year, showcasing remarkable pieces with unmatched culture and refinement.
For its creative theme, the campaign draws inspiration from the hint of sunlight at dusk and the subtle moonlight we enjoy at night. Featuring the work of a variety of regional and international designers, the collection is full of modest outfits with sophisticated fabrics and colors, along with statement accessories and stylish footwear. From kaftans and abayas to elegant jumpsuits and conservative dresses, you will find all the wardrobe staples you can picture for this season.
It is definitely no secret that Harvey Nichols Dubai is presenting an impressive line of contemporary fashion brands this year, starting off with IAM MAI, an experimental brand which brings statement pieces with amazing knotted details on collars and sleeves – sometimes in the form of puffed sleeves and double box pleats.
Merging traditional aspects with the unconventional, ILLUSTRELLA is a fashion design house inspired by the aesthetic of floral bouquets. It is known for offering exquisitely tailored silhouettes made of taffeta silk, chiffon, organza and tulle. You can easily notice the theme of elegant femininity in the petal cut necklines and sleeves, along with the handcrafted embellishments of crystals and pearls. Moving on to Serrb, this brand captures the spirit of summer with long dresses, separate pieces and jumpsuits in warm hues, while also flaunting delicate details like beaded fringes and tassels.
Blending eastern and western vibes, MarMar Halim’s ready-to-wear gowns are essentially minimalistic, boasting bold color palettes and creative cuts and motifs. For special occasions, Rasario is your best choice, with tailor-made dresses and gorgeous translucent fabrics that will make your night. If you’re into delicate silhouettes in the form of kaftans, Bambah is your go-to. Finally, Louisa Parris brings a variety of statement pieces with striking lines, abstract patterns and feminine drapes, designed to look flattering on everyone.
Whether you will be off to a casual get-together or to a glamorous event in the evening, make sure you dress in what makes you happy this season.
