With a bold new campaign, Sara Elemary launched its FW’20/21 collection ‘Urban Lines’. This collection is all about statement pieces, and a fusion of two concepts – “striking lines and urban, abstract landscapes”.
This season, there was no holding back. You will spot everything from checkered plaid shirts, sequin tops and statement coats to tie dye prints, denim pieces and even full-on leather outfits.
The new collection is available at the Sara Elemary showroom and store at Mall of Egypt. You can also shop online at saraelemary.com, which ships locally and internationally to UAE, Saudi Arabia, Kuwait, USA and Canada.
Sarah Guirguis 
