Sarah Guirguis Recently featured in Elle Arabia and also chosen among Forbes’ Top 5 Women Behind Middle Eastern Brands 2020, Dima Rashid has been consistently taking her brand, Dima Jewellery, to new heights. We asked her about her holiday style, inspirations and brand success.
What are your favorite jewellery trends for this holiday season?
Mismatched earrings, big cocktail rings, pearls, chunky chains and big bold earrings.
If you were to recommend five Dima Jewellery pieces to suit the holiday theme, which would be your top picks?
The iconic Dima falahi earrings, the Dima chain , one of the turquoise carved earrings, the big cocktail rings and our new mix-match earrings in Emerald or Chrysoprase.
Tell us about the concept behind ‘Life in Dima’.
It is all about your essential jewellery pieces for every woman and everyday occasions. Essentially, Dima Jewellery is designed to complement all our daily lives, and the pieces are meant to be passed on from mother to daughter and be celebrated in that special way.
Where do you tend to find inspiration for new collections?
Among my sources for inspiration are women, nature, old movies, different cultures and antiques.
Who has been your favorite celebrity to partner with so far?
Youssra! She’s a queen in every meaning of the word – inspiring, glamorous, real, strong, and she has a heart of gold.
What have been the major keys to your brand’s success?
- Hard work
- Keeping the brand identity intact
- Always choosing to be the trendsetter and ahead of the game
- Research
- Quality
- Staying passionate and intentionally loving what I do more and more
