Sarah Guirguis This season, the now-world-renowned luxury handbags brand Aliel went for a refreshing new concept, by entering into the theme of the Wild West for its latest collection ‘Aseela’. Given that this means ‘authentic’ in Arabic, the collection portrays originality, and is inspired by the sincere nature of horses – that is both candid and full of strength and resilience.
Set against a white canvas background, the campaign captures the model carrying Aliel bags, posing alongside a couple of stunning horses. The visual vibe is compelling, championing “authenticity that knows no conformity”, along with the value of being real in a fast-changing world.
Drifting from the typical geometrical shapes, this collection comprises of round and symmetrical shaped bags, featuring five new bold seasonal colors, including emerald green, brunette brown, lavender purple,
crimson red and iconic black and white. Each design is small and light with a circular handle for a simple, chic effect, along with a ready-to-wear element for various occasions.
Just to refresh your memory, Aliel bags have earlier been spotted on Kylie Jenner, Adriana Lima and Joey King, along with regional celebrities like Yousra and Shereen Reda. There is no doubt this brand is headed for the win with its new collection.
