Nadine Mustafa In its latest issue, Business View magazine interviewed Lamia Kamel, founder of Narrative Summit and CEO of CC Plus for Public Relations and Media Consulting, about her career that earned her the title of Businesswoman of the Year for 2020. The interview highlighted Kamel’s work in the field of public relations and the media and political campaigns, starting from her education and upbringing, which introduced her to the most important media work foundations and ethics. Kamel’s interest in reading was also particularly important to her, as it helped her polish her skills as an excellent leader in public relations.
“You cannot assume that you have reached your potential and become comfortable where you are. Always be a humble learner. The humbler you are the more courage you have to undertake new ventures and learn as you go along,” Kamel asserted in the interview.
Kamel also touched on her experience as a successful woman in the Arab world, explaining that, for women entrepreneurs, matters are not always that simple. “We live in a traditional society that places huge social burdens on women and, especially, in the case of a working mother.” So, the key to success, she added, is achieving the balance between work and personal life.
In her interview with Business View magazine, Kamel said that one of the goals she is working on is to establish the true concept of public relations and its role in presenting the positive image of Egypt and building the Egyptian national identity. It was from these beliefs that Kamel launched the Narrative Summit in 2016, which was the first of its kind in the country. The summit is aimed at promoting the national identity and exporting a positive image of the Egyptian state locally and internationally. Organizing Narrative Summit in 2016 was one of the most important defining steps in Kamel’s career, through which she was able to actively participate in work that serves the Egyptian state.
Commenting on the interview with Business View magazine, which recognized Kamel as Businesswoman of the Year for 2020, she expressed her happiness for being selected as one of the leading women entrepreneurs in the region, which highlights the success of the efforts that she and her team make to convey a positive image of Egypt.
Narrative Summit had recently announced the launch of season 4 of its flagship series Narrative Summit – Reshaping Norms, which builds on the success of the previous three seasons that scored nearly 3 million views on social networking sites.
The new form of the summit started as an adaptation to the outbreak of the Covid-19 crisis, during which; it hosts officials, entrepreneurs, and visionaries to talk about how they see the post-covid world. Narrative Summit’s latest season will kick off with the beginning of 2021 in a new, more attractive form to discuss various topics of particular interest to youth.
