Nadine Mustafa There were times not that long ago when if you showed up to an event in casual footwear, it was a sure-path to make a spectacle of yourself. Nonetheless, fashion outlooks have been changing, and what used to be odd is now the absolute modern standard of footwear. Taking this concept straight to the heart, Zee is shaping the normality of fashion as it presents its latest groundbreaking campaign of a ‘Brave New World’ under the leadership of new creative director Kegham Djeghalian and alongside Zee founder Noureldin Kassem.
A new collection is born based on the elements of venture chances and travel quests, translated into convenient designs that can fit suburban and seaside scenery. Inspired by the timeless Greek-romantic slipper, the new collection boasts the concept of a new era of endless discovery. Each piece is exquisitely designed according to the brand’s tribute to the ancient Greek culture of unraveling new worlds.
Presenting comfort, elegance and realism, it is an assemblage of twenty-five modern pieces. The styles range from real edginess to feminine diversity. The concept of the campaign is embodied in contemporary dances to offer the essence of renaissance and regeneration through stills and dynamic motions.
What we love about this Egyptian brand is its high aesthetic values and its respectful grasp of heritage and future vision. To add to that, it is taking sustainability and environmental responsibility seriously, while using fully eco-sustainable Spanish natural cork soles and eco-friendly packaging. Have we also mentioned the pouch details made of sustainable and recycled material in collaboration with Up-Fuse? Impressive, to say the least.
