Offering shoppers an exclusive and pioneering shopping experience, Retail Abu Dhabi and Vogue Arabia recently broadcasted a luxury showcase titled Vogue Fashion’s Night In. Taking place on July 23rd, the event brought together a rather impressive lineup of high-end brands, including Saint Laurent, Hermès, Burberry, Prada, Miu Miu, Fendi, Bulgari, Piaget, Cartier, Jimmy Choo, Van Cleef & Arpels and many more.
While featuring more than four hours of engaging TV-style content, the broadcast also introduced a social shopping aspect that has not previously been introduced in the region, under the umbrella of three main segments -fashion, beauty and culture. The program ended with Vogue Arabia’s Editor-in-Chief Manuel Arnaut chatting with none other than Adriana Lima, the Brazilian supermodel, who was Vogue Arabia’s November 2019 cover star.
“Following the international success of Vogue Fashion’s Night Out, which has taken place in more than 20 cities around the world, the new ‘In’ delineation of this program offers a unique experience to both a regional and international audience, with more than four hours of uninterrupted, premium programming that aims to celebrate shopping in the UAE’s capital,” said Arnaut.