Mark your calendars! Confirming its longstanding business relationship with Italy, Hugo Boss recently announced that the latest Spring/Summer 2021 collections will be revealed at a live runway show, taking place on September 25 at Milan Fashion Week.
The fashion show will be live streamed and set outdoors, at Palazzo del Senato.
“The city of Milan is very close to our hearts as a brand, particularly as the first BOSS Womenswear collection was revealed here exactly 20 years ago. We are excited to continue the BOSS story in Italy’s fashion capital, with this live event that will bring together physical and digital elements of the runway experience in a unique way,” said Ingo Wilts, Chief Brand Officer at Hugo Boss.