Flair Magazine Luxurious French cartel LVMH firmly established that their factories are to produce sanitising gels instead of perfumes in an attempt to combat the spread of Covid-19.
Spreading consciousness and awareness is a must when it comes to crisis management of any distressful situation. Thus; seeking to compress horrid expansion of the number of infected people only falls into norm for the French conglomerate. With their announcement on Sunday 15th, they confirmed to be shifting their production for colognes and fragrances to producing the highly consumed hydro-alcoholic sanitising gels in order to compensate the shortage of finding anti-bacterial products during the current difficult times.
The entire subsidiaries of LVMH’s luxurious company will take part in this health care initiative of donating other than selling their own manufacture of Germ-X gels to the French authorities. We are talking Louis Vuitton, Givenchy, Dior, Sephora, Fendi and several others willing to cooperate for significant aids for the public health hospitals that are overwhelmed with the circumstances as we speak. “Through this initiative, LVMH intends to help address the risk of a lack of product in France and enable a greater number of people to continue to take the right action to protect themselves against the spread of the virus,” the French Company reported in an exclusive press release. The factories started the wide-spread distribution of the sanitises on Monday in a pronto maneuver.
LVMH holds numerous luxurious trades worldwide in fashion, leather, watches, retails and Moet & Chandon champagne. Their perfume production connotes only 12% of the firm’s sum profits which fairly represents the smallest share of the whole entity; accordingly, switching their outputs for a good cause is what restores people’s faith in humanity.
By: Nadine Mustafa
