The Fallout of The Fashion World After Covid-19 known as “Coronavirus” Hits the Region – Milan To Paris. The Dreadful Impact on the Fashion Shows, Designers, and Retailers.
Continuing to spread expeditiously, the new Coronavirus has been causing a tremendous aftermath on the fashion world. Every Year, Paris – the indisputable capital of allure- hosts all the prestigious fashion houses twice a year to preview their seasonal ready-to-wear attire. This year falls out of line with the very first report of death from the Coronavirus in Milan. Following that, Armani house previewed their Autumn-Winter 2020 collection in the least celebratory atmosphere with absolutely no audience insight and the models strutted the runway whilst live streaming the event.
Armani was not the only brand hit by the alarming impact of the Coronavirus; Louise Vuitton had to go through all the chaotic measurements held to keep their fashion show up for closing Paris Fashion Week as arranged. The Louvre museum took up the scheduled show on Tuesday, March 3rd after its halt for a while since Louis Vuitton is the main sponsor for this year’s annual fashion extravaganza, Met Gala with its Theme – About Time: Fashion and Duration.
The final lap of this monthly expedition arrived in Paris for a week on the 24th of February. The reported number of Coronavirus cases on the first day in France was fourteen. Eventually, by the end of the week, the number of cases accelerated to two hundred cases. By which, the country had stopped any gatherings that exceeded five thousand in enclosed areas.
This ban has only led both distributors and fashion attendees to be distressed and speculate: would they end up being in the middle of public health endanger? A channel of transference from the A-list fashion rows to the public? The utterly confusing situation had them suffering from lack of sleep and anxiety. Design houses distributed masks to restore the calmness within the crowds before they started their shows. A handful number of Retailers and editors decided to leave Paris Fashion Week early, others didn’t attend after the first day of fashion week to take the proper medical precautions.
On a wider scale, Coronavirus has affected the economy especially with fashion being the biggest source of income for many countries like Paris, Milan, and China. Speaking of which; China, where the virus commenced, has been a leading manufacturing production capital for fashion. Presently, it produces more than a third of the entire ensembles as well as fabrics all over the world. Numerous brands manufacture their stock merchandises in China like Prada, Burberry, Armani, and Coach; along with some fast-manufactured fashion brands like Zara, Levi Strauss & Co, in addition to H&M. The dilemma hinders in the current closure of the factories all over China, where it is not clear when it will be back in business again which will cause some major holdups for any brand manufacturing there, stated Aaron Luo, cocreator of Terracotta Partners, a firm that facilitates major brands manufacture their products in China.
The government has put these factories and its workers under inspections and up for medical tests to make sure that their workers are safe and the products are ready as soon as possible since some of the previously mentioned high-end brands are expecting their clothing line within a certain time according to the pre-signed contracts. It is still vague when this storm will pass and if some of these companies will ever be able to compensate for the delays’ loss or not. But it is undeniable to say that some of the newly established brands could go out of business if they didn’t find any factory outside china’s regions to conduct their held lines.
By: Nadine Mustafa
