Amy Pugsley 
It has been ten years since the luxury brand Bvlgari partnered with the non- profit organization, Save the Children in order to help them with their mission of empowerment and brighter futures for all. The decade long partnership has been meaningful for both organizations. In the massive media campaign launching the anniversary, Bvlgari CEO Jean-Christophe Babin said, “Ten years ago, Bvlgari and Save the Children put their strengths together with the dream to achieve a tangible impact on the lives of the most vulnerable children around the world, directly reaching over 2.1 million beneficiaries, of which 1.5 million are children. Today, drawing inspiration from our joint past, we keep looking together to the future, in the steadfast belief that education can save lives. In 10 years of shared vision and a century of progress for children, together we could reach for the “ambitious” target of $100M of raised funds and millions of dreams that became – and will keep becoming – true.”
Ten years is a long time. To kick-off 2020 and to show their dedication to the philanthropic partnership a new campaign entitled, GIVE HOPE, is bringing fresh faces to the cause. The new Bvlgari x Save the Children campaign honors this longterm creative partnership; Bvlgari has created a custom-designed necklace in sterling silver and onyx topped by a precious ruby from Mozambique. Inspired by the popular BVLGARI BVLGARI collection, the necklace will be the fourth piece in the Save the Children collection and will retail for $770 and $75 will go to supporting the charity’s efforts.
The star-studded campaign was shot by British photographer Rankin and features black and white images of famous faces as they pose with the one-of-a-kind necklace. #GiveHope centers on the central idea that, “The gift of hope can turn your whole world round.” Lebanese actress Nadine Nassib Njeim and Saudi singer Aseel Omaran are just two of the celebrities to be a part of the campaign.
