With vintage inspiration from iconic decades in fashion, Guess launched an Originals collection and campaign inspired by old brand graphics from the 90’s era featuring models Victoria Britt, Douda Ka and Sparkish. Leading the art direction was of course chief creative director Paul Marciano.
Behind the lens for the campaign shooting in Beverly Hills was photographer Asato Lida. Fusing equal parts modern and vintage, the Guess Originals capsule features woven labels, buttons and rivets that embrace the same aesthetic as pieces from the 80’s and 90’s. The 26-piece collection ranges from $39 – $98 and offers a selection of classic hits including men’s graphic long and short sleeve tees, oversized hoodies, jackets, cargo pants and joggers. The women’s capsule offers a form-fitting bodysuit in both solid and stripe colors as well as a cropped hoodie and also long and short sleeve shirts stamped with the classic brand logo.
The women’s color palette blends together mixtures of blue and yellow tones as well as assortments of forest green, deep wine and cream colorway combinations. For men’s, similar hues are used to create the classic striped GUESS logo tee while offering a variety of colors for both long and short-sleeve shirts as well as the hooded sweatshirts. A matching 2-piece black nylon track suit rounds out the collection and introduces itself as a comfortable understated ensemble.
The collection is available now at GUESS stores and guess.com.
