Announcing the new face of their worldwide campaign, Nobis has partnered with none other than the NBA Toronto Raptors champion and international fashion & lifestyle icon Serge Ibaka. Nobis, which is Latin for “us,” is a globally renowned Canadian premium outerwear and accessory brand, known for offering timeless function and fashionable quality that endures unpredictable seasonal conditions.
Off the court, the basketball star is often snapped in bold looks inspired by his native Brazzaville style as well as European fashion hubs. His thoughtful and globally inspired sense of fashion, as seen at Paris Fashion Week last summer, made him the perfect fit for Nobis.
Shot by renowned director and photographer Justin Wu, the latest editorial campaign images with Ibaka feature Nobis’ Kane Utility Parka and Martin Parka and are among the first in a series of collaborations to be rolled out until early 2021.