Flair Magazine Located at 79 Greene Street in the Lower Manhattan district of SoHo, LOEWE opened the doors to its first standalone store in New York. The hybrid space showcases the brand’s latest accessories and runway collections alongside its ever-growing collection of art pieces. Marking the debut of the New York Postal bag, this store is the latest chapter in the brand’s plans to expand retail presence in major cities across the globe.
Embracing the character of SoHo, the renovation respects the classic architecture of the neighborhood, restoring much of the original building to its former glory with a focus on natural materials. The walls are lined with stucco and the floor is original oak. Other finishes include podiums filled with various items including glass marbles, copper and light bulbs with others made from ceramic, concrete and Campaspero limestone from Spain’s Valladolid region.
A growing anthology of art, craft and design, LOEWE also features the work of eight artists, from contemporary paintings and sculptures to handmade objects and furniture. Reflecting a fluid relationship between art forms, the art collection rotates to create an ever-shifting series of installations inside the store.
Throughout the store, you will find key pieces featured by previous Craft Prize finalists, including ‘Block’ seats by British woodwork team Jim Patridge & Liz Walmsley (2019 finalists), a tea bowl by the radical Japanese ceramicist Takuro Kuwata (2018 special mention finalist) and baskets by Joe Hogan (2018 finalist), an Irish artist celebrated for his basketry using locally-grown woods and willow.
Other marvels on display are three tapestries, specially commissioned by LOEWE for the women’s SS 2018 show. They depict photography from the 19th and 20th century that were transposed by means of advanced software onto thousands of threads, before being woven by master weavers near Limoges, France.
