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In collaboration with DKNY, Halsey has created an exclusive, limited-edition hoodie for the benefit of homeless youth in America. In the campaign clip, you actually watch the famed singer/songwriter as she paints the ‘apple’ design on set. It’s meant to represent New York, the big apple – hometown of DKNY.
Retailing for $79, Halsey chose that all the proceeds from this hoodie go to My Friend’s Place, an empowering organization that every year offers inclusive services to nearly 1400 homeless youth between the ages of twelve and twenty-five.
By Sarah Guirguis