Recently, Coach announced award-winning mega-star Jennifer Lopez as the new global face of Coach. Beginning with the Spring 2020 season, her partnership with the fashion house will include global advertising campaigns for leather goods, a ready-to-wear collection and footwear.
Ultimately shaped by her New York roots, Lopez is known for building her own career and redefining standards by forging her own path in the industry. What she has in common with the esteemed fashion house is a belief in self-potential and authentic expression. “Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way. She really embodies the attitude of Coach and our new campaign,” said Coach Creative Director Stuart Vevers. “I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She’s from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”
Known for a legacy of fine leather craftsmanship, quality and New York style, Coach today is defined by a spirit of optimism and inclusion. “I’m so excited for this collaboration with Coach,” said Jennifer Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown downtown mix.”
