Flair Magazine In the spirit of their holiday collaboration with Disney, Saks Fifth Avenue is aiming to delight shoppers this season with dazzling “Frozen 2”-inspired windows, exclusive product and an exceptional in-store experience.
“The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination,” said Marc Metrick, President of Saks Fifth Avenue. “Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms.”
Starting November 25th, Saks will debut its holiday windows and continue its long-standing tradition of holding an extravagant holiday show in the middle of Fifth Avenue. The unveiling event will include a musical performance by Idina Menzel (voice of Elsa) of a song from the “Frozen 2” Original Motion Picture Soundtrack, along with a song from her upcoming holiday album, “Christmas: A Season of Love.” To top that, there will also be a ten-story-tall theatrical light show and entertainment from a fifty-person choir, along with a flurry of Disney entertainers. If you’re worried you’ll miss it, you can catch the event on Saks.com/Holiday and Disney.com where it will be live-streamed.
For this collaboration, Saks’s center six windows of the flagship store will bring scenes from the film to life. The displays will depict Elsa and Anna’s extraordinary journey to discover truths about their past while encountering the four spirits of nature. Supporting characters Olaf, Kristoff, and Sven will also appear throughout the vignettes as they champion the sisters along the way. This surreal environment will probably be a perfect backdrop for mannequins dressed in over-the-top designer fashion.
Located on the ninth floor of the New York flagship store, the activation will run from Tuesday, November 26 through Tuesday, December 24. Saks will be donating $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children’s Hospital.
If you head to a Saks store right now, you will find that the “Frozen 2” mania is already taking over. Created in collaboration with designers like Roberto Coin, Converse and S’well, shoppers can purchase product inspired by the beautiful imagery and elements from the film. Exclusive to Saks are “Frozen 2” limited edition Elsa and Anna dolls, designed by Disney store artists. Finally, you’ll also find special movie-inspired fashion, accessories and giftable items currently available.
