Flair Magazine Spice up your life! Victoria Beckham, better known to Spice Girls fans as Posh Spice, is going to be coming out with her own makeup line this fall. Yes, it feels like every day there is a new celebrity launching a new product line, however, there is always room for more! The former pop-star, wife of footballer David Beckham, fashionista, mother, and designer has previously collaborated on beauty lines before, which resulted in a successful collaboration with Estée Lauder, the Victoria Beckham x Estée Lauder capsule collection in 2016. With her signature dewy skin, natural aesthetic, and nude lip we can assume that the Victoria Beckham Beauty line will be filled with posh makeup that we cannot wait to get our hands on!
“I have no shame in admitting that I love make-up! I’m a total beauty junkie, and always have been. I was constantly rifling through my mum’s make-up bag when I was little, and I loved nothing better than watching her getting ready to go out – putting her lipstick and eyeliner on. I like to celebrate being a woman – and for me, make-up is just a part of that.”
– Victoria Beckham
From her Instagram hints, Victoria Beckham Beauty will be available very soon via her personal website Victoriabeckham.com and sold directly to consumers. The business move will allow Beckham to engage directly with fans, in order to curate products tailored to demand. Sarah Creal, the CEO of Victoria Beckham Beauty assures that everything from colors to packaging will be overseen by Victoria and be impeccably curated. The beauty line will be luxurious including only the best and highest quality ingredients. Based on carefully crafted hashtags used on Instagram, we can also assume that the line will follow in the footsteps of other similar high-end beauty lines that strive to be made from organic and sustainable products as well as be 100% cruelty-free.
“I want to take care of women inside and out, providing them with the must-have items in make-up, skincare, fragrance and wellness that I feel I need in my own life.”
— Victoria Beckham
By Amy N. Pugsley
