Flair Magazine Can we take a minute to talk about this new campaign and how much we love it? Michael Kors debuted its newest fragrance in collaboration with international supermodel Gigi Hadid, who was transported to the distant shores of a picturesque destination for one of the most endearing shoots we’ve ever laid eyes on.
Apparently, the Wonderlust Sublime fragrance is “a luxurious blend of blossoms and spiced notes that is guaranteed to take you away.”
Kors was trying to capture the adventurous spirit of the fragrance with this campaign and we have to say—he went above and beyond. Fashion-wise, our favorite looks were the sleeveless white dress and the beautiful pale pink one-piece swimsuit with the criss-cross bodice.
On July 15th and 16th, Michael Kors and Estée Lauder held an experiential treasure hunt in New York City to celebrate this new launch. Beginning at the Michael Kors Rockefeller Center store, fans were invited to pick up an MK map to join the adventure.
Participant could then follow the treasure map to three interactive stops—an in-store photo booth, a special shell phone in Rockefeller Center and a customized, immersive Michael Kors Wonderlust Scent Bar—all in order to discover the fragrance franchise and unlock exciting prizes, including Michael Kors Wonderlust beach bags, towels and deluxe samples.
By Sarah Guirguis
