Flair Magazine From curly to straight for years, then back to curly for a more natural look, and then going from brunette to blonde to redhead. End highlights and balayages gone bad! We’ve all been there. We’ve all felt the sting of remorse following one too many bad beauty decisions. Having always been a great advocate of women empowerment, Dove made it their business to support your sense of adventure in a way where you don’t have to feel ashamed but instead excited and encouraged to play around and experiment new things with your hair. With its new campaign, Dove recognizes every woman’s ability to communicate to the world the season she is going through with every new cut or dye she ventures.
Needless to say, there is always the fear of hair damage and this is where Dove comes in by providing all the care and repair tools you might need for both nourishment and prevention of up to ninety percent of potential hair damage. This way, ladies, you are free to enjoy, experiment and express yourselves with your hair however you like.
With the campaign #matkhalish_haga_twa2afik, Dove is ultimately creating a movement that encourages women to embrace their own beauty choices and however they feel to express themselves through their hair. On that note, the beautiful faces chosen to lead this campaign are influencers with a variety of hair styles and textures, including fashion blogger Farah Emara, singer Doaa El Sebaay, fashion blogger Ranin El Gaby and designers Malak El Ezzawy and Dina Shaaban. Not only did Dove get in touch with the influencers, but also with about a thousand other beautiful ladies, sending them actual product kits to take part in this beauty movement.
