Flair Magazine Italy’s leading fast-fashion brand, OVS, is about to open its first store in Egypt on December 8th in Citystars Mall. With over 1100 stores in Italy and forty other countries, OVS entertains about 150 million visitors a year, including the www.ovsfashion.com online shop.
OVS will offer Egyptian customers a completely new shopping experience, a young and dynamic atmosphere and an up-to-date clothing range that reflects the latest fashion trends. A large section of the store will be dedicated to the younger generation, with OVS Kids offering comfortable clothing, suitable for all occasions and made from quality fabrics and materials that guarantee durability and comfort.
Being the undisputed leader in the children’s clothing sector in Italy with a double digit market share, the brand’s target age group starts from newborn up to 14 years. The full product range encompasses clothing and accessories for men, women and children. At competitive prices and high quality, OVS select their fabrics carefully to ensure their clothes are both stylish and practical, offering everyone the freedom to dress with Italian everyday style.
For many years, OVS has been engaging in social responsibility projects based on its solid network of partnerships with some of the most significant Italian and international charities. Priority intervention areas include those relating to women and children, as well as projects linked to communities, health in developing countries, and humanitarian emergency aid. OVS is also committed to protecting the environment through a project that launched in 2013, which collects and recycles used clothing, managed in collaboration with the I:CO/SOEX Group – a world leader in the recycling of clothes and shoes – through which it supports Save The Children Italia.
Opening hours: Sunday to Thursday 10am – 11pm; Friday and Saturday 10am – 12am
