Flair Magazine After much anticipation, Jewelry designer Jude Benhalim finally launched her first flagship store in the heart of Cairo on October 30th in Degla Center, Zamalek. A huge milestone in Jude Benhalim’s journey as a luxury jewelry designer conquering the Arab world and now going international with her unique cutting-edge feminine designs.
The newly opened spacious store, with sleek white columns, bright gold hanging wracks and smooth glass cabinet installations, offers an exquisite cosmopolitan shopping experience, transcending every customer to the luxurious world that’s reminiscent of New York’s Saks Fifth Avenue. The jewelry includes her signature gold plated brass and 925 sterling silver pieces with varying vibrant colors, and are beautifully showcased to perfectly illuminate the glamorous artistic statement pieces.
The special host at the opening was rising actress, Salma Abu Dief, one of Jude’s top supporters and endorsers since her rise to fame. The opening bustled with varying who whos of the local fashion and influencers scene such as Yousra El Lozy, Zaynab Azzam and Zedified among others. Egypt’s Social Solidarity minister, Ghada Wali, also made an appearance along with local press, designers and the crème de la crème society that is Jude’s clients.
The store displays Jude Benhalim’s latest collection, LA SIERRA, inspired by the majesty of the Saharan desert and the peaks of its golden dunes, alongside the designers’ previous and ongoing collections – Digital Citizen, Urban Rebel and Her Cosmos – all perfectly depicting the designers’ journey and her rise to stardom.
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