Flair Magazine Ariston, the Italian home appliances brand owned by Whirlpool Corporation in partnership with B.TECH, the leading home appliances and consumer electronics retailer in Egypt, hosted the Middle East and Africa regional leadership team of Whirlpool Corporation at the Intercontinental Semiramis Hotel in Cairo.
The event, which was attended by representatives from Whirlpool Corporation and B.TECH follows a stellar performance of the Ariston brand in Egypt, where it grew by 20 per cent in 2018 compared to 2017. According to GfK, the global market research institute, Ariston leads the Egypt market in the built-in appliances segment with nearly 25 per cent market share in the major product categories, including built-in ovens, built-in hobs and hoods. Additionally, Ariston has nearly 30 per cent in the dishwasher category.
The company is targeting a 20 per cent sales growth in 2019 for its Ariston brand through its distributor B.TECH in Egypt, which has emerged as a key market for advanced home appliances in the Middle East.
Commenting on the event, Mohammad El Yassir, Regional Managing Director, MEA, Whirlpool Corporation said, “Ariston has been earning consumers’ trust for over 80 years in the region. Our innovative solutions are driven by consumer needs, and our premium products are conceived around their lifestyle and habits. We believe this approach has helped Ariston reach the top spot in the Egypt market where consumers look for trusted and durable products. Going forward, I’m confident we will retain our leading position with a suite of innovative products that will elevate the home appliances offering in Egypt.”
Speaking on the company’s prospects in Egypt, Dr Mahmoud Khattab, Chief Executive and Managing Director of B.TECH said, “Ariston has built its leading position in Egypt by delivering products that add value to consumers’ life. As an Italian brand, we believe Ariston continues to meet the needs of consumers in Egypt by offering extended capabilities and authentic design at a comfortable price point. Using B.TECH’s local expertise and network, we will continue to be a strong partner in taking Ariston forward with an unparalleled customer service and product experience in Egypt.”
The event also highlighted the latest advanced products from Ariston in Egypt including a full built-in cooking suite, along with the brands revolutionary cleaning technologies in laundry and dishwashing geared to bring impeccable results and personal preference into consumers home.
