Flair Magazine Dreaming beyond his thriving social media platforms, Egyptian life coach Ismail Fouad Kassem just released his first book titled “Know Your Man” by Roznameh Publishing House. At a book-signing event at Virgin Megastore in Cairo Festival City Mall, Ismail felt to open up a discussion instead of simply presenting a new book, so the event became more of a relationships seminar in the presence of media, fans and followers of Ismail on his social media outlets. We can officially start referring to him as the Egyptian Matthew Hussey.
Graduating with degrees in Political Science and Psychology from AUC, he started out as an online life coach as he grew an impressive base of followers and fans in and outside of Egypt through live videos on his social media. Besides that, he is also CEO of Amaze Projects, and a certified practitioner in NLP, Time Line therapy and Hypnosis.
At the event, Ismail shared that he never thought he would appeal to a reader audience so he is definitely looking forward to people’s feedback on the book. His aim for the book was to offer insights and tips to all women from a man’s perspective. The book takes you on a journey into the Middle Eastern man’s mindset and presents you with ideas on how to win his heart while remaining comfortable in showing your feminine vulnerable side.
In the book, Ismail breaks down a wide range of male character types and sets smart strategies on how to handle each type. He also alerts women of the most common red flags to keep an eye on before it’s too late. More than that, the author encourages each woman to focus on developing herself, understanding her strength and growing her ambition. Not only would this create a strong foundation for her as a human being, but it would also resonate with men, who would perceive her as more enigmatic and attractive.
“Know Your Man” finally advises women to use both their intelligence and intuition to read between the lines and to be sensitive to their partner’s spontaneous behavior in different situations, including anger, anxiousness and pressure. Ismail believes these are the keys that will reveal his true colors and give away any masks he may be wearing intentionally or at the beginning of the relationship.
Regarding future plans, Ismail expressed his willingness to produce material for men for a change and even content that has to do with parenting and family life.
