In support of rising talent and in celebration of Paris Fashion Week, Maison Pyramide The Showroom and Coveteur joined creative forces to host a cocktail party in Paris. In what was Coveteur’s first international engagement co-hosted by its founder and creative director Jake Rosenberg, the event marked the launch of the Spring-Summer 2019 season of some of the most anticipated up-and-coming contemporary and advanced contemporary ready-to-wear and accessory brands.
“Coveteur has evolved and expanded with a new voice and a behind-the-scenes look at a new kind of luxury constantly profiling emerging designers and trends from around the world. Maison Pyramide was a natural fit for our first international event during Paris Fashion Week to showcase this rising talent,” said Rosenberg.
With a constant aspiration to elevate the brands hosted within The Showroom, Maison Pyramide’s co-founders, Giovanina Atieh, Maria Munoz and Nathalie Mroue, were convinced Coveteur would be the right partner for their endeavors to highlight the showroom’s designers and their creations.
“Coveteur is the go-to-source and advocate of fresh talent in all fields,” the co-founders said. “This is where our platforms meet and compliment one another within this collaboration.”
Attendees included Deputy EIC of Vogue Italy & Head of Vogue Talents, Sara Maino, Conde Nast General Director of Sales & Marketing Francesca Airoldi, Vogue Arabia EIC Manuel Arnaut, Group Fashion Buying Director of Harvey Nichols Laura Larbalestier, American Model Larsen Thompson, Influencers Caroline Daur, Xenia Adonts, Jessica Kahawaty, Gala Gonzalez, Karen Wazen to name a few.
The reception was held at The Showroom’s Paris location on Rue Royale. The whole ambiance was the perfect representation of what a Maison Pyramide x Coveteur house would look like – creative with a playful twist.
The theme of the event took after a “Playhouse”, where the space was transformed into a house set with The Showroom designers in the center. The setup featured a chimney top dripping with Lako Bukia, Liase, Ammanii and L’atelier Nawbar jewelry, tables and podiums highlighting Tara Zadeh, Yosuzi and Okhtein x Zyne croche bags and mules. The space was also overflowing with mannequins showcasing the latest ready-to-wear collections by Azzi & Osta, Thym, Nafsika Skourti and Sylvia Astore.
