Flair Magazine Egypt’s first international public relations forum, The Narrative PR Summit, will be reaching for the stars in its third edition next month, convening a stellar line-up of local and international speakers including Egypt’s influential female ministers, Ghada Waly, Minister of Social Solidarity and Rania Al-Mashat, Minister of Tourism. This year, the gathering is organized under the auspices of Egyptian Prime Minister Mostafa Madbouly, Ministry of Trade and Industry and the Ministry of Social Solidarity. The event will take place on 28 October at Four Seasons Nile Plaza and will bring together policymakers, corporate chiefs and professionals from all levels of practice and across a range of industries to work out how to best lead the future of our country.
With keynote addresses, case studies, theory presentations and in-depth debate, 23 speakers will discuss current challenges, best practices, breakthroughs and trends to enhance Egypt’s brand image. The agenda will strategically focus on a variety of topics in the fields of investment, tourism, innovation, entrepreneurship, arts & culture and sports. The summit has become the official annual gathering that brings the country’s best narrators under one roof to tell stories, discuss topics, and persuasively participate in branding the nation.
The line-up includes Minister of Solidarity Gahda Waly, Minister of Tourism Rania Al-Mashat, World Bank Group Vice President Mahmoud Mohieldin, CEO of Etisalat International Hatem Dowidar, US Department of State officer and spokesman of the US embassy in Cairo Samuel Werberg, UNFPA Egypt Representative Aleksander Bodiroza, global affairs analyst Michael Bociurkiw, CEO Injaz Egypt Dina El Mofty. There are also prominent speakers from the private sector like Walid Sheta Cluster President NEA and Levant Schneider Electric, Moataz El Hout Chairman and CEO Northeast Africa Nestle, Hany Mahmoud chairman of Vodafone, Ayman Baky founder of Baky hospitality, Amr Mansy CEO and cofounder of El Gouna Film Festival and CEO of i-events and from entertainment Tarek Ganainy the TV producer and Essam Youssef, writer and TV presenter.
The annual gathering was first launched by leading Egyptian communications agency CC Plus in October 2016 as a nation branding initiative and has later become a flagship annual event to hear first-hand from the most respected thought leaders, visionaries and practitioners. This year, CC Plus is partnering the prominent bank CIB along with a number of strategic institutions like AUC, Oxford Business Group, Injaz and EJB.
In its 2017 edition, Narrative convened 39 speakers and drew a high-quality audience of over 1200 attendees including senior government officials, business leaders and CEOs of private sector companies. The summit came up with a list of key recommendations to enhance Egypt’s brand image and draw investment and tourism to the country, which was submitted to the Egyptian government and the parliament. The recommendations included setting up an authority to be in charge of strengthening Egypt’s nation brand and boosting the country’s image worldwide as well as creating a national program sponsored by the Egyptian president with the aim of changing negative cultural behaviors.
NARRATIVE is brought by CIB and CC Plus.
For early bird tickets please visit: https://www.ticketsmarche.com/narrative-pr-summit_se_1976.html
