Since Old Navy is well known and well loved American brand, they are definitely entering into the Egyptian market with an attitude full of confidence and excitement this summer. They already launched a store in Mall of Arabia last Tuesday to be followed by another opening in City Stars Mall today. They found it was time to bring the vibrant brand to Cairo and cater premium-quality clothing to all family members with all shapes and sizes.
The 960-square-meter Mall of Arabia store and the 655-square-meter City Stars store both share a theme celebrating this summer season with bold prints and a lot of color. Their top recommendation is the Rock Star pants for women which sells about 600 units a minute in the U.S. It’s also a favorite in the Middle East so they expect it to be popular in Egypt, as well. It comes in different fits, washes and fabrications, along with inbuilt sculpt technology that sort of tightens the female shape and makes it look the way you want it to. Interesting…
For quality assurance, Old Navy clothing goes through vigorous testing in San Francisco to ensure that it doesn’t deteriorate after only a few washes but can be something that stays in your wardrobe for an extended period of time.
Old Navy is proud to introduce their own collection for fitness clothing into the Egyptian market, and according to customer reaction, they will contemplate on whether to shrink back the section or not for the future. We can definitely vouch for this section’s quality fabric and charming design. As for the babies’ section, we found the cutest combination of high fashion and the lightest and coziest fabrics possible. We easily recommend you visit this section if you have a baby or even a toddler you want to dress to the nines.
What stood out to us most in the store was the Marvel and Star Wars t-shirt collections for men, including designs for Captain America and Black Panther.
All purchases will be 30% off from July 3rd-7th at Mall of Arabia store and the first customers to make a purchase will receive a free limited edition Old Navy Egypt tote bag (while supplies last) customizable by an on-site artist. The sale at City Stars will be 30% off from July 5th-7th.
Old Navy is looking to expand even further into Alexandria and other malls including Cairo Festival City, hopefully in the near future.
By Sarah Guirguis
