Flair Magazine Constantly striving to bring innovation to the retail sports industry, adidas launched its latest CLIMACHILL technology in Egypt during an event held on April 14. Taking place at Ignite’s New Cairo branch, one of Egypt’s best performance training facilities, the event introduced adidas SS18 CLIMACHILL products to a number of gym members, media and public figures, as well as fitness bloggers.
Distinguished by its innovative titanium fabric, the CLIMACHILL line offers maximum comfort and ventilation to help athletes perform better in warm conditions. Equipped with built-in aluminum cooling spheres located in places corresponding with the warmest areas of the body, CLIMACHILL garments promote conductive heat loss and enhance the cool sensation, allowing athletes to perform longer and focus better.
Finally, available in Egypt, the CLIMACHILL game-changer technology can now be enjoyed across the country, allowing both average and professional athletes to take their training experience a step further by defying any kind of weather. Besides introducing the technology, the event included a customized fitness training session for the attendees powered by Ignite coaches, followed by healthy bites and a cocktail gathering.
