Flair Magazine
Marks& Spencer (M&S) and Al-Futtaim had a special treat for customers in Egypt, with the official opening of its brand new store at the Mall of Egypt. The new store will be the only store in Egypt to feature the new premium boutique concept, which promises to create a truly pleasant shopping experience.
Located at the Mall of Egypt, the new two storey 26,000 sq. store will showcase Marks & Spencer’s impressive range of high quality clothing and accessories across Womenswear, Lingerie, Menswear, and Kidswear. Just in time for spring summer, customers will be able to shop a wide variety of collections, which come in an array of stunning details, warm colors and botanical prints, guaranteed to refresh your wardrobe for the season ahead.
Marks & Spencer will continue to offer clever trade-mark innovations, including stylish swimwear featuring built in Swimsculpt™ Technology for a sleek silhouette and a versatile linen collection, with Easy-To-Iron Technology, giving you all the benefits of natural fabrics without the hard work of trying to get all those creases out, leaving you looking seriously chic and smart all day.
The new M&S store will be the first and only store in Egypt to feature the brand’s premium boutique shopping concept, which aims to make the store more inviting for customers. The concept promises a leisurely and inspiring shopping experience with a striking welcome zone at the entrance to showcase the season’s must have trends and through its new sleek and contemporary boutique fashion displays, customers will be able to see the extensive breadth of styles, fits and outfit ideas available at the new store.
Customers visiting the new Mall of Egypt store can expect the highest level of customer service from M&S, including its well-known bra-fit and men’s tailoring offering. The new store boasts a passionate team of 30 colleagues who will welcome customers through the doors on 21 March and be on hand to help customers find the perfect gift for someone special, or treat for themselves.
Stephen Rayfield, Vice President, Retail, M&S, said: “At Marks & Spencer, customers are at the heart of everything we do and we’re thrilled to welcome them to the new store at Mall of Egypt. Customers will be able to experience our boutique shopping concept in Egypt for the very first time. Combining the best of our latest fashion collections along with our inspiring store environment and exceptional customer service, our new store at the Mall of Egypt promises to create something truly special and unique for our customers.’
The new store compliments Marks & Spencer’s 28 existing stores across the Middle East, and it’s the fourth branch in Egypt which opens its doors from March, 2018 onwards.
