Flair Magazine
Photography: Hady Ashraf & Marwan Morsy
Model: Aya El Kolaly
Among the chaotic mess that characterizes the city of Cairo, footwear designer Jayda Hany found inspiration for her “Riv-It” Fall-Winter Collection. Her discerning eye trained in architecture saw the finer details in building infrastructures throughout the busy city. Inspired by the unnoticed structural parts of the streets of Cairo and its urban fabric, her collection was born.
Rivets-permanent fasteners used in various complex structures, such as bridges gave the collection its name. One of the main inspirations behind the use of rivets is Cairo’s Imbaba Bridge, which is iconic for its metal formation that is adorned by the mechanical fasteners all over.
With her background in architecture, Hany has always viewed a shoe as a mobile structure that is carrying the human body. “I noticed the strong relationship between my past profession as an architect, footwear and fashion as a whole”, she expresses.
As she explains, “Rivets in particular, being permanent structural fastening tools for locking and firmness much like any timeless non-conformist character, they resemble the modern Cairene female’s personality that includes persistence and boldness. Riv-it! encourages the individualistic needs of a modern female urbanite who is confident enough to seek her goals and lead a busy life”.
The Riv-It shoe collection is made up of four models available in three to six colourways, including black, white, two shades of grey-including cool grey and mocha grey-, blue and maroon. Three of the four shoe models are adorned by the city’s iconic rivets, which are the collection signature.
