Flair Magazine
Following 8 successful seasons in a row, Cairo Festival City Mall presents Cairo Fashion Festival (CFF) season 9 brought to you by “OPPO the selfie expert and leader”. The festival’s happenings will start on the 16th and run until the 22nd of November 2017, with CFF hitting up the city walk at the amphitheater parking lot, for the first time this season, to present to you the longest catwalk in CFF history.
Best known for scouting fashion talents, this season, CFF will continue to showcase fresh talented designers; featuring both leading and emerging designers from the region, including the internationally acclaimed Greek designer “Mary Theotoki” who will be featured on the CFF catwalk for the first time.
Under the city walk theme, season 9 will showcase the runway shows and fashion presentations from the region’s leading couture and ready-to-wear designers, showcasing SS’18 and FW’17-18 collections in Cairo Festival City Malls parking lot, where the show will be hosted, this year. Shoppers and mall visitors will also be able to enjoy the entire show live on Cairo Festival City Mall’s mega screens as well.
The festival will start on the 16th of November when CFF will join forces with top exhibitors to create a brilliant Bazaar featuring over 20 exhibitors. The Bazaar which will take place at the mall’s Festive Promenade, will run from 10:00 a.m. till 12:00 a.m. and be open to all shoppers who can choose from a huge variety of unique exhibitors.
As part of the show, CFF will be working with Cairo Festival City Mall for the third time in a row to collaborate with leading fashion school, the London College of Fashion, when one lucky designer will win the a scholarship for a short course at the college, fully funded by Cairo Festival City Mall. Fashion icon “Zeynab El-Helw,” also known as “The Fashion Pirate,” will be attending the festival to select the winning designer.
Commenting on the competition, Cairo Festival City Mall’s General Manager, Austin Martin, said: “Fashion is one of the most dominant elements of Cairo Festival City Mall, so hosting (fostering) a major event like CFF is a great way for us to highlight our continued support for this crucial industry. Our collaboration with the London College of Fashion, is just one of the ways that we are able to support the emerging entrepreneurs and Egypt’s growing fashion community. At Cairo Festival City Mall we pride ourselves on being a leader in the market, which is why we are proud to be the host of one of the foremost fashion events and considered to be one of the industry trend setters in the region. We thrive to nurture fashion talents, and having the opportunity to do so is always a great accomplishment at Cairo Festival City Mall.”
The show will close on the 22nd of November, when an exclusive event will see over 4,000 VIP guests ranging from global media representatives to the top fashion socialites, attend a red carpet event, featuring over 10 runway shows and non-stop fashion presentations. Needless to say, the shows line up will blow your wardrobe dream and introduce you to the top fashion trends in hair and makeup, beautifully styled by Kriss Beauty Salon & the Morshed makeup studio.
“OPPO, the selfie expert and leader, will also be making a big appearance at the show. Joining forces with CFF to create a heated competition on the fashion presentations among designers, where they will be asked to create beautiful pieces inspired by OPPO’s logo and brand identity, for a chance to win a special prize to be announced after the event!
Talking about the competition, Andy Shi, the Brand Director of OPPO Middle East and North Africa, said, “Art and fashion will always be a part of OPPO’s philosophy and we are glad to have the opportunity to support local talent and encourage and motivate them to create great fashion! As selfie experts, we at OPPO believe in self-expression and fashion is an essential form of self-expression. We are proud to be able to support the fashion industry and talented designers who have talent and create beautiful art through their designs.”
“Omar Madkour” CFF’s Founder also stated that he and all the entire festival team are all grateful to their partners and sponsors for the help they have received in ensuring CFF will be even more successful this season.
THE AGENDA
November 16th, 17th, and 18th
* Cairo Fashion Festival Bazaar (No invitations required)
Time: 10am to 12 midnight
Location: The Festive Promenade – Cairo Festival City Mall
November 20th
* Cairo Fashion Festival Press conference/Fashion Talks (Media and invited guests)
Time: from 7:00 pm to 9:00 pm
Location: Cairo Festival City Mall- Galaxy Cinema
November 22nd
* Cairo Fashion Festival Season 9 main event. (VIP Invitations Only)
Time: From 5:00pm to 10:00 pm
Location: Amphitheater Parking Lot – Cairo Festival City Mall
