The latest designer to enter Egypt’s fashion scene is Christine Massarany who has recently released her inaugural collection. Inspired by nature, Massarany’s semi-couture collection started with a single creation and bloomed into 11 pieces varying between dresses, jumpsuits and rompers. Each design is unrepeated, signifying the exclusivity of the Christine Massarany label.
When Massarany was taking her first steps into fashion design, she entered the ‘La Mode a Beyrouth’ competition, where she placed among the top eight finalists. The dress she created for the competition was inspired by the oyster mushroom, which Massarany thought was delicate and fascinating with all its details and interesting earthy hues.
She then decided to extend the dress into a collection where ruffles and earthy tones take center stage to resemble the beauty and details of the oyster mushroom, which stands out and adorns its surroundings.
The collection features earthy tones of champagne, gold and silver, in addition to white. To mirror the formation of the oyster mushroom and its grouping as well as the little details underneath its big fan or oyster-like cap, Massarany focused on ruffles, draping and exaggerated sleeves in the collection, giving off a slight 80s feel. The choice of fabrics was also dictated by Massarany’s desire for her pieces to be unconventional. The selection includes brocade, chiffon-silk and tulle.
Massarany is proud of creating a collection comprising of 11 pieces that work in harmony together. She achieved that through constant editing of her ideas in order to be true to the mood and the style of the collection. She describes the collection as a daring one with a variation of offerings (long dress, short dress, rompers, a jumpsuit, a crop top with a trouser, and a skirt with a top).
“I always design my pieces to stand out,” Massarany said. “Wherever the Christine Massarany woman would go, I want her to be the one who stands out and whose choice of dress people talk about. That’s why I design statement pieces.”
Production & Project: @maisonpyramide
Art Direction: @ikon_xPhotography: @aishalshabrawy
Fashion Coordination: @Zeinaaref
Styling: @hannashannon_
MUA: @chanel_arif
Hair: @toibeautysalon
Location: Ashry Steel Factory