We have all gawked over the gorgeousness of local and international stars all glamed up on the Gouna Film Festival red carpet with their dazzling couture and perfectly coiffed hair. And the spark that completed many of the starlets’ looks? That would be Hayden & Co.’s jewelry pieces, one of the newest and hottest brands in the Egypt jewelry scene.
Hayden & Co., was founded by Shaddy Elian who had noticed a demand in special occasion jewelry so he decided to fill a gap in the market with his jewelry creations with accessible price tags. This desire came out of his belief that all women deserve to feel special.
He has recently launched the second edition of his debut collection titled “Love Wear”. The Love Wear collection features seven unique sets, five necklaces, four rings, four earrings and two bracelets. The jewelry is hand-made in Belgium from gold and silver plated rhodium, and is encrusted with Swarovski crystals.
Still, Elian maintains that a woman can style his pieces for the day as much as night, envisioning that women can wear Hayden & Co. creations to business meetings as well as special nights. He views his jewelry pieces as a love affair between the designs and the woman wearing it. It’s the final touch that completes a woman look. It’s luxurious in a way that it can be styled in a variety of ways and occasions. The best aspect about being a designer? “Seeing the joy in my clients’ eyes when they wear my pieces to complete their looks” Elain expresses.
Captions
Salma Abu Dief
Lisandra Silva
Catrinel Marlon
