Flair Magazine Although she has only established her namesake label in 2015, Reem Jano has quickly become known for her jewelry that is characterized by striking geometrical shapes. Her latest collection, Arabesque, is no different, with its patterned shapes inspired by Arabic art and decorative designs. It was Jano’s architectural background that inspired and molded her unique outlook when it comes to her handcrafted jewelry pieces. We spoke to Jano about her new collection, aspirations for her brand and more…
What differentiates your brand and makes it unique?
My pieces are uniquely designed for the one of a kind woman who has no boundaries and strives to her optimum with each challenge.
My pieces is known to transform raw materials into memorable and one of a kind creations. My artistic pieces are captivating as they combine sterling silver, precious stones and gold plated brass giving them a luxurious feel.
How would you describe your design aesthetic?
My jewelry is described as stated in the brand’s slogan to be the “fashionable, bold and wearable.” Each Reem Jano piece is handcrafted with different techniques, finishes and carefully selected stones.
Where do you draw your inspiration?
The best inspiration comes from almost anything! When I’m inspired, I try to link this inspiration to a concept by putting my ideas to research. From paper modeling, to finalizing the proportions to completing the master piece. It can be drawn on anything, a tissue, note book or even my sketchbook. Usually if I don’t have any of these items, I take a picture a picture of it for research later.
How did your architectural background influence your jewelry making?
In jewelry making, you have to balance the piece with its weight and conformity. My architectural background helped me know how to set the pieces on the body without it being irritating. Even though my pieces are considered bold or gigantic, I make sure it isn’t heavy.
What is the most enjoyable aspect of being a jewelry designer?
It gives me patience. I love how I can see immediate results with jewelry making. People feel positive and happy wearing the piece and this brings me internal happiness and satisfaction.
What are the biggest challenges that are facing you in your business?
My biggest challenges are with finalizing the product with the quality, weight and measurements.
How do you want women to wear & style your pieces?
In my latest collection, Arabesque, which is inspired by geometrical shapes of Arabic art, I urge women to wear what they are comfortable in because the pieces speak for themselves, combining spirals, geometrical shapes and decorative art designs. The rings are bold, asymmetrical and hand crafted. Some cuffs are formed to compliment through their delicate edges and others are dramatic with colors of embellished precious stones.
What is your future plans for your brand and collections?
My plans are to be globally recognized for my pieces authenticity and originality and add newness and wonder to the world of fashion jewelry.
Photographed by: Aisha Al Shabrawy
Images Courtesy of FLARE PR
